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PR1 - Curtains Made Simple Expands Online
PR2 - Curtains Made Simple sees festive peak in sales
PR3 - Curtains Made Simple Sees Large Sales Growth
PR4 - Rise in Elderly Internet Shoppers
PR5 - New Clarke & Clarke Fabrics Including the Astrid, Java, New England and Lombok Collections
PR6 - Curtains Made Simple Expand Ever-Growing Online Collection with New Fabrics from Cath Kidston
PR7 - Curtains Made Simple add 13 new IKEA fabrics to their ever-growing online range
PR8 - Curtains Made Simple expand extensive fabric range to include new luxurious, stylish collections from Prestigious Textiles
PR9 - Online Retailer Curtains Made Simple Gains Seal of Approval From Trusted Shops and Receives Hugely Positive Customer Feedback
PR10 - Curtains Made Simple Introduces New Stunning Scandinavian Fabric Line
PR11 - English Elegance Presents Itself To Fabrics Portal Curtains Made Simple
PR12 - Emily Burningham brings her boats, birds and floral fabrics to Curtains Made Simple
PR13 - Curtains Made Simple Bring Customers the Vibrancy and Colour of Andrew Martin Fabrics
PR14 - Curtains Made Simple Introduces Fibre Naturelle’s Luxury and Classic Fabrics
PR15 - Curtains Made Simple Embraces Timeless Charm Via Welsh Designers Elanbach
PR16 - Curtains Made Simple Introduce Countryside Charm with Elanbach’s Vintage Floral Collection
PR17 - Curtains Made Simple Welcomes the Latest Chic Collections from Clarke & Clarke
PR18 - Curtains Made Simple Now Features Clarke & Clarke’s Cadoro and Holland Park Collections
PR19 - Curtains Made Simple unveils Prestigious Textiles’ Autumn 2013 Collections
PR20 - Curtains Made Simple Introduces Drama With Design
PR21 - Repeat prints, luscious velvets and flamboyant damasks: the new collections at Curtains Made Simple
PR22 - Curtains Made Simple introduces faux hides and racy florals from Prestigious Textiles
Rise in Elderly Internet Shoppers Gives Curtains Made Simple New Target Market
Online retailer Curtains Made Simple sees marked rise in older generation buying custom-made products over the internet.
Recent consumer trends from Curtains Made Simple shows that the over-50s demographic is now the online retailer’s biggest customer group, reflecting broader patterns of internet shopping habits.
The internet-based soft furnishings retailer specialises in offering made-to-measure curtains and roman blinds, and has recently extended its product selection to include bespoke cushions, bean bags, throws and duvet covers. Whilst such goods are fairly universal in terms of their appeal, recent data has shown that Curtains Made Simple’s customer base now contains a large proportion of shoppers from an older generation, with over half of all website purchases being made by those aged 50 or over.
Such internet shopping habits appear to be reflected in the online community more broadly. Studies have shown that unsurprisingly, it is teenagers and young singles who use the internet most for entertainment and socialising, but older generations are becoming the prominent demographic for online shopping. The 2011 British Population Survey revealed that in the UK people over the age of 55 are more likely to shop online than those under 25, clearly defying the stereotype that older generations are distrustful of internet retailers and somewhat incapable of using online services.
"Older people appreciate the personal touch when shopping online."
It is of course easy to see why the internet is popular amongst this age category; mature shoppers can take the time to browse multiple options at their leisure any time of day and consider all the information carefully, without the struggle of having to get to the shops or get their goods home. Additionally small businesses such as Curtains Made Simple are able to offer high levels of customer service and a personalized approach when placing orders, making its online shopping experience even more tailored and supported for customers.
In order to maximise the potential from this developing trend of online shopping, Curtains Made Simple is now taking active steps to better reach out to the older generation. The internet retailer is currently undergoing changes to its website to make its interface even more user-friendly, as well continually striving to improve its high levels of customer service – often personally setting up a customer’s account for them, keying in their order and emailing the link so they can view their quote online. Whilst young people may be used to an impersonal, mechanical service when ordering over the internet, older generations appreciate not having to go through a tiresome automated menu to speak to someone, and value the personalised help and advice they can get from small businesses such as Curtains Made Simple.
About Curtains Made Simple:
Curtains Made Simple is a made to order soft furnishings company with easy to use online ordering for curtains, roman blinds, cut length fabric, cushions, pelmets, bedspreads / throws, duvets covers, bean bags, tablecloths, curtain valances and fabric samples.
Curtains Made Simple has over 7,000 fabrics to choose from including fabric from Cath Kidston, IKEA, Cabbages & Roses, Susie Watson, Kate Forman, Linens from Ada & Ina, Vanessa Arbuthnott, Clarke & Clarke and Prestigious Textiles.
Our aim is to provide the quality and personalised service of the high street with the prices of the internet.
Release Date: 17th December, 2012
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